It is anticipated that consumer behavior is
changing in the recent event of the coronavirus. People all over the world are
confined to only the four walls of their homes, trying to combat the disease.
One example of this change is discovered in the gaming world. All the EU5
categories have seen an uplift.
Between April 6 to 12, 2020, in comparison with
the days between January 13 to 19, 2020, it was seen that visits went up from
19% in the UK and Germany, to 44% in Spain. However, this spike is not very
surprising in digital gaming activity, what would one do in times like these
then find new distractions to fill their time?
Europeans are spending considerably more time on
online gaming and apps, despite the pressures of work from home and home
Talking on a granular level, there are two
sub-categories in gaming. One is the gaming information and the other, online
gaming. The former consists of gaming news, forums where avid users learn about
games and game strategies, and lastly, review sites. The latter has all the
sites/apps where now the users can directly access the actual games and play
either on single or multiplayer mode. Candy Crush and The Sims, for instance.
Free online games and sites have seen a rise by 19%
and the gaming sites have broken all records, peaking with a 94% rise in France.
This only suggests one thing, consumers are quite
enthusiastic during the lockdown and are brushing up their gaming and social skills